China’s yacht and water-based leisure industry is entering a phase of rapid acceleration. The sector’s output value grew from RMB 6.5 billion in 2020 to RMB 12.8 billion in 2024, achieving a compound annual growth rate (CAGR) of 18.7%. Looking ahead, the market is expected to exceed RMB 28 billion, driven by rising demand for leisure boating, water tourism and marine innovation.
Against the backdrop of China’s dual-circulation economic strategy and favourable policies linked to the Guangdong–Hong Kong–Macao Greater Bay Area, the water leisure and yacht industries are facing an unprecedented window of opportunity.
In response, the Asia Water-Based Tourism, Sports, Leisure Craft & Yacht Expo and New Energy Intelligent & Unmanned Boat Eco Expo (Asia Yacht Expo 2026) will open from 15–17 May 2026 at the China Import and Export Fair Complex in Guangzhou. The event is jointly organised by Guangdong Grandeur International Exhibition Group Co., Ltd. and the Guangdong Yacht Industry Association, aiming to promote high-quality development across China’s yacht, water sports and water tourism industrial chains.
A one-stop global platform for the water industry
Asia Yacht Expo 2026 is positioned as a comprehensive, one-stop platform integrating technology, market access and industrial ecosystems. More than 500 companies spanning yachts, leisure craft, water sports equipment, diving gear, sightseeing boats and water-based tourism services will exhibit alongside 100 investment institutions, industry experts and scholars. The organiser expects 35,000 professional visitors to attend over the three-day event.
By consolidating global yacht industry resources, the expo seeks to help enterprises achieve technological breakthroughs, connect with high-end buyers and accelerate commercial value through a three-pronged strategy of “technology + market + ecosystem.”
Full industrial chain integration to capture future momentum
Asia Yacht Expo 2026 will showcase the entire yacht and water leisure value chain, from luxury yacht manufacturing and core components to smart navigation systems and environmentally friendly propulsion technologies. The exhibition will highlight four key industry trends: standardisation, intelligence, sustainability and premiumisation.
By presenting full product categories and fostering high-visibility exposure, the expo aims to generate strong commercial circulation and maximise value creation for exhibitors, while encouraging global technical collaboration and business partnerships.
Precision matchmaking for exponential global growth
Leveraging AI and big data, the expo will establish a global buyer database to analyse purchasing behaviour and preferences, enabling 精准对接 (precision matchmaking) between exhibitors and targeted buyers. In parallel, the event will capitalise on the Belt and Road Initiative, increasing participation from countries along the initiative’s corridors.
A hybrid model combining online “cloud momentum” platforms and physical exhibitions will form a continuous global yacht trading network. Buyer groups will include yacht clubs, tourism operators, cross-border distributors and high-net-worth individuals from around the world.
Thanks to its strategic location in the Greater Bay Area, the expo is expected to influence markets across southern China and Southeast Asia, representing a combined value of RMB 1 trillion. Organisers anticipate 35,000 trade visitors from over 50 countries and regions, more than 1,000 global media outlets, and 3,000 in-depth reports, reaching an estimated 30 million targeted clients worldwide.
Global intelligence exchange shaping future yacht standards
Asia Yacht Expo 2026 will host more than 10 concurrent international forums, bringing together global industry leaders, corporate executives, technical experts and academics. Topics will cover market trends, technological innovation, regulatory frameworks and future opportunities within the global yacht and water leisure industries.
Leading companies will also debut next-generation yacht technologies and equipment, offering insight into the future direction of marine innovation and international standards.
Omnichannel promotion to build long-term brand value
The expo will implement a comprehensive omnichannel marketing strategy, collaborating with industry KOLs and deploying short-form video, live streaming and content seeding across digital platforms. This approach is designed to help exhibitors reach both targeted professional audiences and broader consumer markets.
Through high-density, multi-channel and integrated promotion, Asia Yacht Expo 2026 aims to build sustained brand visibility and long-term growth momentum for participating companies.
A defining moment for the global yacht industry
Asia Yacht Expo 2026 is more than a showcase — it is a gateway to the future of the global water economy.
Highlights include:
- 🌟 500+ leading companies creating global business opportunities
- 🌟 1,000+ premium buyer groups and 35,000 professional buyers
- 🌟 30+ international forums and summits decoding future trends
- 🌟 The Greater Bay Area as a strategic hub influencing global markets
📍 15–17 May 2026
📍 China Import and Export Fair Complex, Guangzhou
Industry professionals are warmly invited to join this landmark event and be part of the next chapter in global yacht and water leisure development.
👉 Apply now as an exhibitor or buyer to secure premium booth space or a professional admission ticket (valued at RMB 200).
