Wednesday, June 16, 2021
Home Events Panerai appointed Official Timekeeper of the Prada Cup

Panerai appointed Official Timekeeper of the Prada Cup

For the first time in its history, Panerai, will serve as “Official Timekeeper” of the Prada Cup taking place from January 15th to February 24th 2021 in Auckland (NZ), the Challenger Selection Series for the 36th America’s Cup presented by Prada. The race will establish which team will compete against the Defender, Emirates New Zealand in the America’s Cup final in March 2021.

Rooted in the 1970 decision to bring the Challenger Selection Series into being, the Prada Cup is the final hurdle on the road to the oldest trophy in sport, the 36th America’s Cup presented by Prada. The race now enters an exciting new chapter in its celebration and passion for the sea with announcement that Florentine watchmaker Panerai has been designated as Official Timekeeper of the Prada Cup.

Commenting on the announcement, Panerai Chief Executive Officer, Jean-Marc Pontroué stated “We are extremely proud to have been appointed as Official Timekeeper of the Prada Cup. The challenge ahead is a great one for us all and Panerai is fully committed to experiencing this new chapter. From exchanges on technology and precision to outfitting the exceptional high-tech foiling monohulls, every part of the partnership truly reflects our innovative soul as a pioneering brand.”

“The link of Panerai with the sea dates back to the first decade on the last century, when the company supplied advanced and sophisticated engineering elements for the ships of the Italian Navy. The first underwater watches date back to the 30’s of the last century and have been central elements of legendary endeavors. Panerai’s research and development and passion for the sea never stopped since.

It is therefore with great satisfaction that we welcome Panerai as Official Timekeeper of the Prada Cup and of the 36th America’s Cup presented by Prada preliminary regattas” as stated by the Prada Head of Marketing and Communication, Lorenzo Bertelli. Beyond sharing audacious experiences and working side-by-side to discover disruptive new solutions, this unique partnership will amplify Panerai’s profile thanks to media opportunities extended to the Florentine brand through the sponsorship that made its designation as Official Timekeeper possible.

The brand will be represented on television graphics, the race committee boat and official support boats during all the Prada Cup, the Prada America’s Cup World Series and the Prada Christmas Race. Along with its appointment as Official Timekeeper of the Prada Cup, Panerai will also gain exclusive designations as Official Timekeeper of the Prada America’s Cup World Series Auckland and the Prada Christmas Race.

- Advertisment -

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

LATEST ARTICLES

Tecnomar announces the launch of the new EVO120 motor yacht

 Tecnomar, brand of The Italian Sea Group, one of the most recognized international players in the luxury yachting sector active in the...

Another important achievement for Arcadia Yachts: Sherpa 80 xl

Italy is the undisputed home of world design and, every year, the Permanent Design Observatory chooses the best design products from our...

MD62ab on the road at The International Yacht & Aviation Awards

Also this year the Italian shipyard Maxi Dolphin is the official supplier of the “Sailor of the Year FIV” who assigns his...

IMA – Three to battle for 68th Rolex Giraglia line honors

Italy’s premier offshore race, the Rolex Giraglia sets sail tomorrow (Wednesday 16th June), the fourth event in the International Maxi Association's 2020-21...

Tomorrow will see the start of the 68th edition of the Rolex Giraglia

There will be 147 yachts in the ORC, IRC and X2 classes for the start of the 241 mile offshore race. The...

Cantiere delle Marche introduces Flexplorer 130 Aurelia

“The first Flexplorer is a game changer, there is no doubt bout it. It is actually already a trend-setter project if we...

New full electric Magonis Wave e-550 enchants the canals of Venice

Combining comfort, efficiency and respect for the environment, with a keen eye for the details that make a boat instantly recognizable: this...

The Italian Sea Group: beginning of the executive design catamaran

The catamaran, whose order was finalized in the course of the first quarter of 2021, will have unique characteristics and will be...

Trimaran Argo demolishes between Bermuda and Plymouth record

In her first outing since the beginning of the pandemic, Jason Carroll’s MOD70 trimaran Argo last week blew away the existing record...

The new Nemesis data display system is easy to operate and read

Mast-mounted instrument displays that are touch-screen and customisable; the appeal of B&G’s new product Nemesis is easy to see from any angle....