That is the big question that the main character of Astondoa’s new communication campaign poses in the spot launched for the promotion of its most sporty boat so far, in an exercise that has been called Reset & Restart of its communication from the shipyard.
The answer to this question is a whole series of attributes that define the main character of this story and the 377 Coupe, its “Nemesis”: leader, infallible, versatile, sociable and unique in the market thanks to the configuration of its spaces and finishes.
The 377 Coupe is a highly versatile dayboat, offering a high degree of customization in what is already the second model in the Shipyard’s exclusive “Coupe” sports line. Following the success of the first launch of the same range, customers were looking for a more compact version for day boat. As a result, Astondoa’s design team created a sporty, fun-to-drive boat with the comfort of a yacht.
Everything that demanding customers need in just 12 meters in length, the essence of passion for detail and luxury finishes are fused in the 377 with above-average performance in its segment. A boat that is the result of the design exercise that the Spanish shipyard has turned into a great bet for the market in this line of luxury sports boats; now accompanied by a more dynamic, risky and passionate communication, as this boat is by itself.
Beyond the conventional to turn a trend into a unique model
The hull design of the Astondoa 377 Coupe is a unique, clean, angled and aerodynamic piece, reflecting its inspiration in the silhouette of the blue whale, the largest mammal on earth, which moves and exhibits its ease at sea. Its three-dimensional configuration emphasizes the boat’s elongated volume and its 3.56-meter beam gives it robustness and stability. It also stands out for its genuine inverted bow, ready to navigate in rough waters.