AVM1959 SpA, a leading eyewear company with the RH + brand, will create a close collaboration with the Fast and Furio Sailing Team in the 2021 racing season as “Official Eyewear Technical Partner”. RH + will therefore be on board the 100-foot maxi Arca SGR to equip the whole team with the new line of floating sunglasses. A presence in all the regattas of the Arca SGR 2021 competition calendar that allows to further expand the brand’s link with the universe of great sporting passions and the sea “for water sports addicted”.
“I am thrilled to be able to increase the network of our collaborations with a leading team such as the Fast and Furio Sailing Team – underlines Roberto Bazzara, Sales Director of AVM1959 SPA – thus returning to the world of sailing, a sport characterized by passion and innovation. Being on board a 100-foot maxi racing yacht like Arca SGR is not only an opportunity for visibility for RH + Floating Eyewear but above all a great opportunity to thoroughly test and constantly develop our products, on the field in any condition. Furio Benussi’s Team we share the spirit, the vision, and the continuous research in innovation ».
Furio Benussi, Team Leader of the Fast and Furio Sailing Team– “I thank AVM 1959 SPA for choosing to support us with RH + Floating Eyewear in all our 2021 challenges. We are happy that sailing is increasingly the object of attention from leading Italian companies in their sectors; realities that seek our sport to communicate and to develop their technologies, designs and ideas. We therefore welcome on board RH + Floating Eyewer and we look forward to sharing together, with the utmost commitment and synergy, all the challenges that will see us protagonists on the racing fields in the coming months “.
The RH + Floating Eyewear 2021 line consists of four different models, all floating, with polarized lenses and available in thirteen different versions.
RH + will use the partnership with sailing and the Fast and Furio Sailing Team within its communication campaigns, both B2B and B2C, addressing the increasingly large “water sports addicted” public.