The Luna Rossa Prada Pirelli team welcomed a wave of supporters on August 1st at its Cagliari base for a special Open Day event—a rare opportunity for the public to step behind the scenes of one of the world’s top sailing teams.
From students and families to die-hard fans of the America’s Cup, visitors gathered with a shared curiosity: to experience the world of Luna Rossa up close. The team opened its doors and hearts, offering guided tours through the base’s inner sanctums and showcasing the intricate work behind elite-level yacht racing.
Guests were grouped and led by Luna Rossa team members on an exclusive walk-through of the base. With an “Open Day Passport” in hand, attendees collected stamps by completing a range of interactive stations. The journey included stops at the high-tech sail loft, the hangars housing cutting-edge flying hulls, the training gym, and the typically off-limits Hospitality Room.
Activities brought the sport to life. From a knot-tying challenge and a remote-controlled boat race to a hands-on sail repair demonstration and a quick workout session simulating the physical demands of a race day, guests got a full immersion into the intensity and innovation behind Luna Rossa’s campaign.
The day also emphasized sustainability, with multimedia stations dedicated to raising awareness about ocean conservation and the team’s commitment to protecting marine environments.
By the end of their journey, visitors had a deeper understanding of the daily life, teamwork, and dedication required to compete in the America’s Cup—and left with photos and memories from a truly one-of-a-kind experience.
The success of the Open Day reflects the team’s growing efforts to engage the public and inspire the next generation of sailors, engineers, and innovators. For many in attendance, it was not just a visit—but the beginning of a lifelong connection with the sport and spirit of Luna Rossa.
