Prepare to drop anchor in paradise — the fourth annual Cancun International Boat Show (CIBSME) is set to make waves once again in 2025. Following the resounding success of previous editions, CIBSME has solidified its position as Mexico’s premier nautical event, attracting a select audience from across Latin America and beyond.
Cancun, already a world-renowned nautical destination and playground for the affluent, provides the perfect backdrop for this international showcase. As the most important boating market in Latin America, it serves as the ultimate stage to display the very best in luxury and marine innovation.
Where Boating Meets Luxury
More than just a boat show, CIBSME delivers a fully immersive experience of luxury and lifestyle. Picture yourself sipping rosé champagne amid a dazzling marina filled with opulent yachts — this event creates a unique “bubble of luxury” blending high-end nautical fashion, fine dining, art, and exclusive activities.
CIBSME stands out as the most prestigious Spanish-speaking boat show in Latin America, drawing an international audience of buyers and their families. With over 500 daily flights into Cancun International Airport and minimal visa requirements, access to this vibrant event is seamless.
A Catalyst for Boating in Latin America
The recreational boating industry holds major significance across Latin America, driving growth in multiple sectors:
- Luxury tourism – attracting high-net-worth visitors and reinforcing the region’s reputation as a premier travel destination.
- Marina development – spurring investment and infrastructure growth in coastal zones.
- Cultural promotion – integrating maritime traditions and local craftsmanship into the nautical lifestyle.
- Recreation and lifestyle – encouraging outdoor activities and sophisticated leisure pursuits.
- Employment generation – supporting a range of industries from manufacturing to hospitality.
- Environmental conservation – promoting awareness and sustainable marine practices.
- Economic impact – stimulating growth across diverse sectors.
Events like CIBSME enrich the tourism industry, promote cultural exchange, and highlight the natural beauty and maritime heritage of the region, making boating a true engine of progress in Latin America.
The Meeting Point of the Industry
This year’s edition promises to be Mexico’s largest marine gathering yet, with an ambitious promotional campaign targeting 15,000 attendees. CIBSME serves as both a B2B and B2C platform, providing an unparalleled space for industry professionals to connect, collaborate, and conduct business.
Regional meetings and morning seminars for sales and technical teams ensure that professionals can strategize before the show opens to the public at 1:00 p.m. daily.
A Global, Qualified Audience Awaits
Created to fuel the continued growth of Mexico’s recreational boating industry, CIBSME aims to bridge the gap between the industry and the public, encouraging meaningful, in-person dialogue that drives availability, visibility, and long-term market expansion.
Brands participating in CIBSME gain access to an affluent and highly engaged audience in a safe, social, and luxurious environment. Exhibitors can:
- Engage with consumers in innovative, experiential ways.
- Create unforgettable brand moments.
- Be seen as lifestyle-enhancing and dynamic.
- Achieve strong ROI and brand exposure locally and globally.
- Gain valuable audience insights.
- Boost web and social media traffic with targeted content.
Who You’ll Meet
CIBSME attracts a diverse, high-quality audience including:
- Yacht and boat owners, and potential buyers
- Sport fishermen (fly, deep-sea, kayak)
- Jet ski and watersports enthusiasts
- Paddleboarders, kitesurfers, and kayakers
- Marine industry professionals — OEMs, dealers, captains, and crew
- Divers exploring reefs and caves
- And, of course, lovers of the ocean lifestyle!
The Perfect Venue: La Isla Cancun
The 2025 edition will be held at La Isla Cancun, the city’s most prestigious waterfront venue located in the heart of the Hotel Zone. Known for its luxury shopping, gourmet dining, and vibrant entertainment, La Isla offers exceptional infrastructure for both exhibitors and visitors.
Just 20 minutes from Cancun International Airport, with nearby hotels and ample parking, the venue ensures easy access and comfort.
As the second-largest export market for U.S. recreational marine products, Mexico stands as the ideal gateway for brands looking to expand in Latin America. Luxury yacht builders, boat manufacturers, and marine equipment producers are all invited to showcase their innovations, host workshops, and connect directly with the public through live demonstrations, gourmet experiences, and family-friendly activities.
In 2025, the Cancun International Boat Show continues its mission to celebrate the sea, luxury, and lifestyle — all in one unforgettable event.
