One of the many highlights is “Riva Aquarama”, the new book of amazing photographs published by Assouline to celebrate the 60th anniversary of the launch of the most beautiful boat of all time.
Riva is a magical word that rhymes with summer, sea, beauty and, of course, Sardinia. Of all the good reasons to visit the Costa Smeralda, one of the most interesting is the Riva Lounge, which once again this year presents a classy space offering sophisticated cocktails and Riva-branded products in the magnificent setting of the Waterfront in Porto Cervo. The main and stated aim of the initiative is to have fun and enjoy magical moments in the company of the legendary boat brand that in 2022 celebrates its 180th anniversary.
Building on the successful debut in 2021, Riva once again brings the Riva Lounge to the Costa Smeralda. A fascinating and appealing initiative, it joins the other Riva Destinations set in exclusive locations, including Venice, Monte Carlo, Formentera, Mykonos and Palm Beach, and decorated in classic 1950s Dolce Vita style, featuring the hallmark details found on Riva yachts.
The initiative, promoted by Smeralda Holding, presents the Riva Lounge in conjunction with the “Riva inside, inside Riva” concept, which extends the brand’s values beyond the yachting sector. The world’s most famous hotels, restaurants and clubs – in locations close to a landing point for yachts – paint themselves with Riva’s hallmark aquamarine and mahogany brown colour combination, transferring the brand’s signature design, attention to detail and heritage to dry land too.
The Riva Lounge, which was officially opened on June 29th in partnership with Waterfront Costa Smeralda and can be visited until Sunday September 4th, is the perfect fit for Porto Cervo’s new Waterfront layout, designed by Gio Pagani and featuring an elegant and inviting architectural concept. All the furnishings in the Lounge have the same features typically found on Riva boats, giving owners a taste of this legendary brand and first-hand experience of the materials and woods used for almost 180 years to build the world’s most famous boats, chosen and loved by stars and celebrities. Unique detailing – like the chrome, the steel, the lacquered mahogany, and the aquamarine cushions – conjure up at first glance the iconic yachts of an unforgettable era and immediately transport visitors into a fabulous Dolce Vita atmosphere.
Guest of honour at the Riva Lounge is ‘Riva Aquarama’, the new book published by Assouline to mark the 60th anniversary of the launch of the iconic Aquarama, universally acknowledged as the most beautiful boat of all time. This priceless new publication was officially presented in Venice on June 11 against the spectacular backdrop of the Gran Teatro La Fenice, during the exclusive event to celebrate the brand’s 180th anniversary and will be on sale from the Assouline website starting July 4th.
Completing the Riva experience are premium cocktails and drinks, created by talented mixologists and inspired by local excellence and the history of Riva, bearing the names of the iconic yachts of the legendary brand. The bar manager this year is Maurizio Muzzu, bar manager of the Li Neuli Country Club, an exclusive resort in the heart of the Costa Smeralda whose Cocktail & Wine bar was recently awarded among the top ten in Italy.
Alongside top international luxury brands and the world’s most desirable yachts, also making their return this year are the super-chic Ferretti Group VIP Lounge, the temporary Riva boutique (www.rivaboutique.it) with a collection of unique, original objects in the brand’s signature style, and the Range Rover House, Ferretti Group’s prestigious luxury automotive partner since 2019.
For more information visit www.riva-yacht.com.