Wednesday, May 12, 2021
Home Yachts Motor Yachts Azimut Yachts Virtual Lounge: chronicle of a success foretold

Azimut Yachts Virtual Lounge: chronicle of a success foretold

The first yacht company to create a virtual area, in record time, to continue the conversation with clients even during this period of lockdown and social distancing, Azimut Yachts is pleased that the initiative has been such a brilliant success and celebrates its first ever online sale.

Azimut Yachts confirms its pioneering role in the world of yachting and, with the online sale of an Azimut S6, seals the success of its first e-boat show, held from May 27 to 30 in the brand’s Virtual Lounge. This digital container packed with videos, technical data sheets and in-depth articles has been created specifically to maintain a solid bond with owners in an unprecedented moment in history when direct contact is difficult if not impossible. Azimut S6

In precisely one month since its debut, the Virtual Lounge has attracted over 11,000 visitors, 50% connecting from Europe, 35% from the Americas and 15% from the Middle and Far East. 

These results are particularly interesting when we remember that the average number of visitors reported by the brand at leading international boat shows is around 3,000. The success of the initiative is confirmed not only by the fact that visitors spend on average more than four minutes in the area, but most importantly by the outcome of the brand’s first e-boat show, during which several negotiations started before the lockdown were completed, together with the first 100% online sale in Azimut Yachts’ history.Azimut S6Azimut S6

Previously featured in a Times Square installation, where in little more than a week it was admired and photographed by over 700,000 visitors, the S6 confirms the extraordinary appeal of its innate power, underscored by the extensive use of carbon fiber, three Volvo Penta IPS700 propulsion units, and the unmistakable charm of lean, elegant lines.

Visitors to the e-boat show received real time assistance from the brand’s team of Sales Managers during Live Chat sessions, with one-to-one web meetings organised to help close sales. 

The Virtual Lounge has therefore achieved what it set out to do, acting as a valuable and useful digital support tool. And it has been such a success that the shipyard has decided to leave it online and continue adding new content, while the e-boat show initiative has proved not only to be a valid alternative until boat shows return in their traditional format, but also an interesting tool for organising sales sessions addressed to specific markets and types of yacht. Azimut Yachts Virtual LoungeAzimut Yachts Virtual Lounge

- Advertisment -

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

LATEST ARTICLES

The Nautical future: this is how flying electric motorboats will look like

Yesterday marked a moment in history, as the first time a flying electric motorboat raced a flying sailing yacht. Both designs use...

6 Zero-Emissions Watercraft That Make Every Day Earth Day on the Water

From luxury catamarans to a foiling surfboard, these silent, stylish rides will get you on the water without needing a drop of...

Zeelander reveals first details of its new model, the Zeelander 5

Dutch yachting masters Zeelander have revealed the first image of a brand-new project set for launch in early 2022. 

Apex 850 Royal Huisman, we have the biggest dream

With a mast taller than the Statue of Liberty, the latest ship from Royal Huisman is destined to go down in the...

French racer Jean Le Cam, Ambassador of the 2021 Bol d’Or Mirabaud

Geneva, May 12, 2021 – It’s official, French racer, fourth finisher and much acclaimed in the last Vendée Globe, will be the...

After a year’s break, maxi racing resumes in Capri, Italy

Following a very sparse season in 2020, inshore maxi yacht racing fired up in anger again today in Capri, Italy, with the...

The first day of racing in the Rolex Capri Sailing Week

The first day of racing in the Rolex Capri Sailing Week saw the Race Committee wait for the breeze to stabilise before...

SW108 Hybrid, the sustainable superyacht engineered by Southern Wind

On the wake of the recent unveiling, it is now time to reveal more about the SW108 Hybrid: a new project featuring...

Tenders become technological: meet the WB 10.70m LimoTender

Wooden Boats is no stranger to challenges. With its vocation of combining elegant design with efficient engineering and performance as its starting...

First act of RCSW 2021 starts today at 11 am, in the waters of Capri

Registrations took place yesterday for the fleet of maxi yachts that will take to the water today for the first race of...