Sunday, August 1, 2021
Home Yachts Motor Yachts Azimut Yachts Virtual Lounge: chronicle of a success foretold

Azimut Yachts Virtual Lounge: chronicle of a success foretold

The first yacht company to create a virtual area, in record time, to continue the conversation with clients even during this period of lockdown and social distancing, Azimut Yachts is pleased that the initiative has been such a brilliant success and celebrates its first ever online sale.

Azimut Yachts confirms its pioneering role in the world of yachting and, with the online sale of an Azimut S6, seals the success of its first e-boat show, held from May 27 to 30 in the brand’s Virtual Lounge. This digital container packed with videos, technical data sheets and in-depth articles has been created specifically to maintain a solid bond with owners in an unprecedented moment in history when direct contact is difficult if not impossible. Azimut S6

In precisely one month since its debut, the Virtual Lounge has attracted over 11,000 visitors, 50% connecting from Europe, 35% from the Americas and 15% from the Middle and Far East. 

These results are particularly interesting when we remember that the average number of visitors reported by the brand at leading international boat shows is around 3,000. The success of the initiative is confirmed not only by the fact that visitors spend on average more than four minutes in the area, but most importantly by the outcome of the brand’s first e-boat show, during which several negotiations started before the lockdown were completed, together with the first 100% online sale in Azimut Yachts’ history.Azimut S6Azimut S6

Previously featured in a Times Square installation, where in little more than a week it was admired and photographed by over 700,000 visitors, the S6 confirms the extraordinary appeal of its innate power, underscored by the extensive use of carbon fiber, three Volvo Penta IPS700 propulsion units, and the unmistakable charm of lean, elegant lines.

Visitors to the e-boat show received real time assistance from the brand’s team of Sales Managers during Live Chat sessions, with one-to-one web meetings organised to help close sales. 

The Virtual Lounge has therefore achieved what it set out to do, acting as a valuable and useful digital support tool. And it has been such a success that the shipyard has decided to leave it online and continue adding new content, while the e-boat show initiative has proved not only to be a valid alternative until boat shows return in their traditional format, but also an interesting tool for organising sales sessions addressed to specific markets and types of yacht. Azimut Yachts Virtual LoungeAzimut Yachts Virtual Lounge

- Advertisment -

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

LATEST ARTICLES

Jimmy Cornell tells the story of how he has come to sell Aventura Zero

After the decision to postpone my round the world voyage and turn around in Tenerife, we sailed back to the Outremer boatyard in...

The official opening of the 39th Copa del Rey MAPFRE

The famous Sala Magna in the Real Club Náutico de Palma (RCNP) saw the official opening of the 39th Copa del Rey...

Benetti launches the first Motopanfilo 37m, a boat suspended in time

Benetti’s Viareggio shipyard launched the first unit of the glamorous Motopanfilo 37M, a fiberglass and composite yacht designed by Lazzarini Pickering Architects...

The Monaco Yacht Summit will return to the Yacht Club de Monaco

On Tuesday September 21, the Monaco Yacht Summit will return to the Yacht Club de Monaco and will bring some of the...

Furuno Italia presents the new integrated bridge system: F-Bridge

Furuno Italia presents the new F-Bridge integrated bridge system developed by Furuno Italia in collaboration with the German company Bӧning. 

Top 25 largest yachts in the world

Despite the pandemic, the superyacht world continues to welcome new entries. These are the world's biggest yachts by length.

Barcolana Sea Summit, scheduled from 6 to 9 October 2021

The state of health of the Mediterranean, the role of science diplomacy in supporting innovative and integrated policies for the protection of...

EKKA Yachts secures order for a new-build Sanlorenzo 500EXP

EKKA Yachts, the brand representative of Sanlorenzo Yachts for Greece is delighted to announce today the signing of a new-building contract for...

Pardo GT 52: the latest challenge from Pardo Yachts

Cantiere del Pardo is ready to launch to the market the new motor yacht Pardo GT52. World premiere: Dusseldorf 2022. A novelty that...

Alia Yachts launches 55m Al Waab II, aluminum yacht below 500GT

The new 55-metre Al Waab II is the first superyacht to be launched from the new 2,000-tonne capacity ship lift, part of...